Beef Month and Hyvee

Beef month serves as an unofficial kickoff to grilling season and as such, the Kansas Beef Council has launched a library of beef recipes on Kansas beef.org. From steaks and ribs to kebabs and carnitas consumers can find numerous options to help optimize their grilling experience.

Research shows people are looking for new recipes to add to variety to add variety to their dinner tables. And one of the greatest things about beef is there is a grilling cut for every budget. The recipe library also includes a few side dishes to complete the meals making the Kansas beef website a one stop shop. In addition to providing great grilling recipes, the Kansas Beef Council is collaborating with hyvee grocery stores over the summer hyvee will feature in store signage at the meet case and disseminate a custom recipe brochure. The brochure is unique and it has eight grilled steak recipes that highlight excellent beef cuts for grilling, combined with grilling tips and a QR code that consumers can scan with our smartphone for more information about beef production. The brochure is unique and has eight grilled steak recipes that highlight excellent beef cuts for grilling combined with grilling tips and a QR code that consumers can scan with their smartphones for more information about the production. Each QR code goes to a state specific web page where shoppers can learn about cattle producers in each of the eight states where high V stores are located, including Kansas. Nationwide, Kansas ranks third for beef production with nearly 25% of the nation's steaks coming from the state. Consumers looking to purchase beef directly from a Kansas rancher can visit Kansas beef.org for a listing of those selling direct to the consumer.